When people ask themselves what is really the true meaning of life, they usually don't always have an answer. Everyone has a different opinion on how to live a good and meaningful life, and those who have no idea, turn to the people and the society around them for answers. People in today's world are so blinded by corporate messages that they can't even realize the true meaning of they're own lives.
The most common thing people turn toward is happiness. If there's no happiness then life isn't really meaningful. Many would say living a good life is being able to enjoy it in whatever way makes one happy. These thoughts are influenced by both folk and corpoate culture. They both control people in a way that people tend to lose the idea of what life is really about and leaves them uncertain of what the real meaning truly is. This uncertainty has people wondering and it can all be blamed on corporate messages.
Dominant Messages:
The dominant corporate culture is created by people working for companies that always fill poeple's heads with things they would "like" to hear in order to bring forth happiness, fit in, and be accepted by society. Over time, being exposed to more and more of these corporate messages brainwashes people's real views on how to live a good and meaningful life. These people begin to relay on these messages so much that it shapes and dominates they're lives into living there lives based on what corporate companies say you should. Media as always had a big impact on people. Media always makes if sound like they have an asnwer for everyting, that they have a resoulation to any problem one may have.
The companies create advertisements everywhere. If its online, they appear in every corner of the screen, and if they're not on the page, they're popping up in your face. Almsot every website attemps to tell people how to live a good and meaningful life. The internet isn't not the only way the media tries to take control of peoples heads. There's t.v shoes,commercials, newspaper ads/articles, magazines,flyers that people hand out in the street, posters you see on the train, streets, buses etc. Where ever one will go there will always be something or someone telling them how to live a good life, and what they need to do to make that happen. People see these celebrities on television driving hot new cars, flaunting their diamonds, giving tours of their cribs etc. and it puts a idea in their head that that's whats cool. Living in a big mansions with being rich, going on multi million dollar shopping sprees is what many people would say is a good life. They think having all that will bring happiness because they wouldn't have any problems. The dominant corporate perspective on living a good meaningful life are basically trying to teach people how to upgrade themselves and to be better in some way. For example being good looking even though you mayb already be beautiful but they will always find a way to make you think otherwise and find the smallest flaws just to make you change the way you are. In school children learn "always be yourself" "don't change who you are" but as these kids grow older they are having all this media that they can now understand and be influenced by thrown at them.
Support #1
There are so many contradictory messages. People saying money and fame doesn't always bring happiness, but by listening to songs by world known artists such as Kanye West and Rihanna, that's not quite the message. In Kanye's song "The Good Life" he mentions:
"So I roll through good
Y'all pop the trunk, I pop the hood, Ferrari
And if they hate then let 'em hate...and watch the money pile up, the good life"..."having' money's the everything that having' it is I was splurging' on trizz
But when I get my card back activated I'm back to Vegas cause I always had a passion for flashing' before I had it I close my eyes and imagine, the good life".
What Kanye is telling us here is that in order to have a good life, it is necessary to have materialistic things,being rich, having a expensive car, having a credit card with tons of money on it to go to Vegas and spend it. At the end when he says " before I had it i close my eyes and imagine, the good life." So basically he didn't have what he has now, tons of fans, and being loaded with money and he is telling us that the good life is to be famous, and hes livin' the life. Another artist that people adore, Rihanna. Her top of the charts single: "Live Your Life" Rihanna says:
"You're gonna be a shining star, and fancy cars, fancy car-ars and then you'll see, you're gonna go far cause everyone knows, who you are-are"..."Cause I'm a paper chaser. Just living my life."..."Come walk in my shoes and see the way I'm living if you really want to got my mind on my money"...'So keep on getting your paper and keep on climbing look in the mirror and keep on shining." Rihanna is basically saying being famous is a good thing and then when you have money and extravagent cars and you go after the money and look good are the same time is what a good life is.
Support #2
Another way that corpoarte messages brainwash people into thinking that what they say and do for you can make you a happier person, is by adversiting. You go to the local store and pick up the most recent magazine. People enjoy reading these magazines because they give people the advice they want to hear. For example, of someone has acne, there will always be something in the magazine or something on televsion what is promoting Proactive. It's not ordinary people advertising this product. It is always a celebrity, for some reason the media thinks that people will buy the product because Jessica Simpson is talking about how the cream made her face all better and how amazing her life is now and how happy she is to have beautiful skin. What is stupid about that is that she a actress. She has professional make up artists that take care of her skin for her. But everyone is supposed to buy the product because Jessica Simpson is pretty female that everyone wants to look like. All those television commercials about losing weight how it will make you look more attractive by taking a certain diet pill or getting lypo suction, will make you happy. They say it in a way that pulls you into wanting it, if one knows he or she is over weight the commercial gives them hope and motivation "how that women went from a size 14 to a size 8 it really works".
Sunday, January 25, 2009
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